Authority Cafe Success Stories are our pride and joy. We love helping businesses, especially small businesses, with their online marketing goals and strategies.
What do we consider to be Authority Cafe success stories?
Stories like our work for Mack's Plaques and Trophies in Lawrenceville, GA. Mack's Plaques and Trophies was founded in Lawrenceville, Georgia in Gwinnett County in 1985. They had been rolling right along for 20+ years. They had a DIY website that was serving them pretty well, but they knew things could be better. In early 2010, Authority Cafe began helping them make some updates to their website.
We began by editing their images to make them more user-friendly. Then we began to update the website structure and content. We divided the "Sports Trophies" page, which used to have all kinds of trophies on it, into individual pages focused on single topics, like "football trophies".
This began to improve the search results placement for individual pages so that Mack's Plaques and Trophies began getting found in the search engines for terms other than just their business name.
The success of MackPlaques.com can be seen in statistics like these:
May 2010: 259 Unique Visitors using 89 different search phrases
May 2011: 959 Unique Visitors using 281 different search phrases
And while visitor statistics are nice, the real value is in the improvement in business. Here's what Mack's Plaques and Trophies says about Authority Cafe:
"Keith,
LeAnne Brogdon
Mack's Plaques & Trophies"
In addition, we began to research and add new pages in order to get more traffic for terms that get searched for in the search engines. For example, the term "swimming trophy" gets almost 150 exact searches per month and Mack's Plaques now ranks near the top of Google for this term, fluctuating between the first and second pages.
Other Authority Cafe Success Stories: